BRAND RELAUNCH
Withings . Paris . Germany
Giving the new brand platform the stage it deserves. Including 480 metro placements, 130 bus stops, and 226 kiosks and a digital video campaign.
836 OOH placements, 8M Reach OOH
116M Digital Ad Impressions
10 press articles generating 5.7M Reach
+142% Uplift Search Volume “ScanWatch”, +39% Uplift Search Volume “Withings”
+31% Sales Uplift ScanWatch