Alongside her, I led the full coordination of content production: organizing the shoot, managing photographers and videographers, and crafting a visual universe that was cohesive, premium, and aligned with her scientific expertise.
For the press event, we designed an immersive experience in collaboration with Withings. The objective was clear: to make people experience the science rather than simply talk about it.
The experience unfolded in two parts:
A dedicated space where guests could test the Body Scan and explore its health indicators.
