GO TRIP X BSR

DUBAI.2022

In 2022, I contributed to the development of a strategic partnership between Go Trip and BSR, with the ambition of creating a refined and immersive desert experience in Dubai.

The project blended adventure and sophistication: high-performance buggy rides (up to 800 horsepower), desert excursions, and authentic camp dining, all designed to offer a unique and memorable journey.

My role focused on conceptualizing and structuring the premium offering, designing the website’s home page, coordinating the shooting to ensure visual harmony, and creating the communication assets supporting the launch.