2021 SUMMER SALES CAMPAIGN

American Vintage . France

Conceived as a summer manifesto, the 2021 Summer Sale campaign celebrated authenticity and personal style.
Shot in Marseille, a cast of twenty individuals embodied the collection through spontaneous, intimate moments, natural fabrics, liberated movements, shared gestures. More than a fashion campaign, it was about style. Theirs.

In parallel, a strategic product selection identified key pieces to be carried forward and highlighted.

A structured e-merchandising strategy was implemented, and the home page was designed as a strong digital showcase aligned with the campaign’s visual narrative.